I know, I know—most of us are probably on Etsy overload. Who hasn’t heard of Etsy by now, right? Okay, maybe if you’ve had earplugs in, a pillow over your head, and been living in a cave, then maybe you haven’t. In which case, I guess you wouldn’t be reading this anyway…Well, just to clarify, Etsy is an online marketplace where people can sell their handmade items. Once there, you’ll find anything from plush crafts to clothes to photography to jewelry…along with a myriad of other imaginings. It really is a whole world unto itself.
Alrighty, now that we’ve got the bare bones out of the way, we can get on to the reason for this post. I received this really cool book today (by “I received”, I mean that I opened Beverly’s mail because she’s out today. It’s not illegal if it’s your boss’ mail, right?)—How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products by Timothy Adam.
Adam, a self-taught metal artist and modern metal furniture designer, was trying to find a broader audience for his metal crafts when he stumbled upon Etsy through a friend—and he hasn’t looked back. His designs now sell around the world—thanks to that little gem called Etsy.
If you’ve been thinking of opening an Etsy shop, but are hesitant because you don’t feel you have the right tools or all the know-how, then this book could very well be your one-stop-shop door to the online marketplace. If you already have an Etsy shop, then this book is a must-have to let you in on things you might not have known, and to help you make improvements to your store—you know, like sprucing up the ‘ol girl, advertising successfully, and getting more customers.
Adam takes you through the basics (like “what do I make?” and “what is my target market?”) to successful networking and increased SEO (that’s search engine optimization for those of us not in the know. See, I’ll bet you already learned something. I just did.) With a few well-placed specific keywords, you can move up the Google search, instead of being the 61, 000, 005th result out of 62, 000, 000 results.
With social media on a pretty-much-never-ending climb, Adam discusses how to use your blog, Facebook page, and Twitter account to spread the word about your store. Things like the right avatar and a properly set-up Facebook page really do matter. Scoff if you must, but it’s true.
There are interviews with eight top Etsy sellers that include a knitter, photographer, vintage clothing seller, and handmade glass bead maker. You’ll get insight into how they got started, and what keeps them going.
Whether you’re a seasoned Etsian or a newbie (those are official Etsy terms, thank you very much), this book will only help you climb the ladder.
Learn more about Timothy Adam by hitting up his website . Once there, you’ll be just a click away from his blog and Etsy shop, and Handmadeology, his online source to help to get you started.
How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products by Timothy Adam
John Wiley & Sons, Inc.