So many of our readers are entrepreneurs within their own crafting industries. The concept of shopping small supports the heart of America.
In 2010 the holiday was conceived and promoted by American Express via a nationwide radio and television advertising campaign. That year Amex boughtadvertising inventory on Facebook, which it in turn gave to its small merchant account holders, and also gave rebates to new customers to promote the event.
American Express is offering help to small businesses that wish to join in and get resources to participate in this event. For more information, click on over to their website.
Remember to shop small, America!